Last week I was looking for flights from Brisbane to Rockhampton.
Flying the friendly skies
I know this will come as a shock to many, but Rocky is not the most popular holiday destination. The majority of travellers are either heading there for business or for family. The purpose of my visit was the latter.
My mother is staying with her father for the week as we recently lost my grandmother. I was looking at flights to stay with her and Grandpop for the Mothers Day weekend. I found that the only flights I could get heading there under two hundred dollars were at 6am on Friday – therefore I would have to miss a day of work. When you work casually, missing a day of work is not conducive with contributing financially to the household, which my partner wants me to do 
In a nutshell, there were no flights on Saturday or Sunday at a reasonable price. My mum tells me that her flight there wasn’t even full. One passenger to a row.
What occurred to me was that I was priced out of travelling. But for the price of the tickets, I definitely would have spent the money on heading up for a spontaneous family weekend. From the perspective of the airline, is it worth it to them for these domestic short haul flights to price travellers out of flying? Especially when approximately 50% of the plane is empty.
What has this got to do with your business?
Is your business pricing your customers out of purchasing? Alternatively, are you not charging enough? How long has it been since you looked at your pricing structure?
Let me know what you think. Have you had an experience similar to this?
Leona
